Vortex Optics is an American manufacturer of optical equipment for hunting, bird watching, wildlife watching, outdoor recreational sports and law enforcement. Vortex products include binoculars, spotting scopes, riflescopes and other optics accessories.
Since 1986 we have been and remain an American owned, Veteran owned, Family owned and operated business of hard-working folks located here in south central Wisconsin.
Dan and Margie Hamilton, the original and current owners, moved to Middleton, WI in 1986 and started a small outdoor retail store. The business was started on the belief that if you focused on the customers and helped them achieve their goals with fast, friendly, personalized service that the bottom line would take care of itself. The business grew and evolved over time and in 2002 Vortex Optics was established. Starting with Dan and Margie and now over 200 American team members strong, we work diligently day in and day out to give you the best products and service in the optics industry.
All of our products are designed, engineered, pre-inspected and serviced in our modern facility to ensure you receive the best products and service for your hard earned dollar.
ZFI Inc. Is an official distributor of Vortex Optics Products, we work with Vortex Optics for years, and we have a great relationship.
If you are interested in becoming a dealer for Vortex Optics products by working with ZFI Inc., you should visit our "Become a Dealer" page.
VIP stands for a Very Important Promise to you, our customer. We will repair or replace your Vortex® product in the event it becomes damaged or defective—at no charge to you. If we cannot repair your product, we will replace it with a product in perfect working order of equal or better physical condition.
You see, it doesn't matter how it happened, whose fault it was or where you purchased it. If you ever have a problem, no matter the cause, we promise to take care of you. You can count on the VIP Warranty for all Vortex Optics riflescopes, prism scopes, red dots, rangefinders, binoculars, spotting scopes, tripods and monoculars.
The VIP Warranty does not cover loss, theft, deliberate damage or cosmetic damage that does not hinder the performance of the product.